Post #100: Janus time, 2020 Edition

On 21 January 2019 we penned our first Future Trends Blog piece entitled “Day one; winds of change”, which referenced both the famous mantra of Jeff Bezos and…

Post #100: Janus time, 2020 Edition

On 21 January 2019 we penned our first Future Trends Blog piece entitled “Day one; winds of change”, which referenced both the famous mantra of Jeff Bezos and the huge growth potential within the wind industry. Just under two years’ later, we are now at our 100th Blog post, with our readers well into the hundreds and our content available not just via email, but also present on Heptagon Capital’s website and via LinkedIn and Twitter.

Coincidentally, this Blog post also comes at the end of what can only be described as a turbulent and unpredictable this year. Certainly no one 12 months ago could have foreseen how 2020 would pan out. In our work, however, we do try and adopt a Janus-like perspective, which is particularly pertinent at turning points. We referenced Janus in our last Blog of 2019 and for those unfamiliar, he is the Roman God of beginnings, gates, transitions, time, duality, doorways, passages and endings. He is usually depicted as having two faces, since he looks both to the future and to the past. It seems only appropriate to reflect on where we’ve come from and also where we may be headed.

Looking back, it would be impossible not to mention the COVID-19 pandemic when thinking about 2020. However, the topic and its related impacts featured explicitly in only 6 of the 50 Blog posts we authored during the year. Data was our most addressed topic (perhaps unsurprisingly, since it underpins almost all else) followed closely by alternative energy (reflecting its growing importance) and food innovation (perhaps since we all think about what we eat daily). While the world clearly started locking down in March, we were lucky enough to travel to the US just prior to this and our visit to Mastercard’s New York Research Hub was one of our most commented-on pieces, beaten only just by our trial of Chegg’s online learning tools, demonstrating that readers associate with more personal stories. Probably your author’s favourite Blog piece related to his September 2019 trip to Silicon Valley entitled “hype springs eternal.” 

Looking forward, the virus remains with us even if vaccinations are commencing. Its legacy will be enduring, not just for the biotech industry, as we referenced in a recent Blog post, but for the world as a whole. We have truly crossed the digital Rubicon (a term we coined in May 2020), yet there is still a long way to go. Whether it be online retail, digital payment or workloads in the cloud, we are probably at no more than 25% penetration in any of these areas. Another key trend which we expect only to grow in importance (and, arguably, a positive pandemic legacy) is that we have become more conscious of our carbon footprints. Travel, whether for work or pleasure, may never go back to previous levels. The case for renewables will only likely continue to grow. Finally, we should remain mindful that there are still many areas where the brightest minds will need to continue to apply themselves. Consider that over 2bn people still do not have access to safe drinking water, while more than 250m continue to face food insecurity (per the United Nations). Today remains truly ‘day one.’

Thank you all for your interest and support over the year. The Blog will return in early January. 

The above does not constitute investment advice and is the sole opinion of the author at the time of publication. Past performance is no guide to future performance and the value of investments and income from them can fall as well as rise.​​​​​​​


The document is provided for information purposes only and does not constitute investment advice or any recommendation to buy, or sell or otherwise transact in any investments. The document is not intended to be construed as investment research. The contents of this document are based upon sources of information which Heptagon Capital believes to be reliable. However, except to the extent required by applicable law or regulations, no guarantee, warranty or representation (express or implied) is given as to the accuracy or completeness of this document or its contents and, Heptagon Capital, its affiliate companies and its members, officers, employees, agents and advisors do not accept any liability or responsibility in respect of the information or any views expressed herein. Opinions expressed whether in general or in both on the performance of individual investments and in a wider economic context represent the views of the contributor at the time of preparation. Where this document provides forward-looking statements which are based on relevant reports, current opinions, expectations and projections, actual results could differ materially from those anticipated in such statements. All opinions and estimates included in the document are subject to change without notice and Heptagon Capital is under no obligation to update or revise information contained in the document. Furthermore, Heptagon Capital disclaims any liability for any loss, damage, costs or expenses (including direct, indirect, special and consequential) howsoever arising which any person may suffer or incur as a result of viewing or utilising any information included in this document. 

The document is protected by copyright. The use of any trademarks and logos displayed in the document without Heptagon Capital's prior written consent is strictly prohibited. Information in the document must not be published or redistributed without Heptagon Capital's prior written consent. 

Heptagon Capital LLP, 63 Brook Street, Mayfair, London W1K 4HS
tel +44 20 7070 1800
fax +44 20 7070 1881
email [email protected] 

Partnership No: OC307355 Registered in England and Wales Authorised & Regulated by the Financial Conduct Authority 

Related Insights

Featured Insights
Featured Insights23 September 2021

Season 3, Post 36: Houses of the future

We’ve all spent more time than we might have anticipated in our homes over the past year. Even with many countries now reopening, it seems likely that the future will comprise more of a balance between home and the office. Our houses will almost certainly therefore (need to) become smarter. For one perspective, go to […]

Learn more
Future Trends Blog
Future Trends Blog15 September 2021

Season 3, Post 35: Benjamin Franklin was right…

Perhaps the most famous observation made by Benjamin Franklin, one of America’s Founding Fathers, is that “in this world nothing can be said to be certain, except death and taxes” Accept this maxim and it is only a step to recognising that arguably the biggest problem – or future trend – that the world faces is how to […]

Learn more
Featured Insights
Featured Insights09 September 2021

Season 3, Post 34: The future is meatless

If everyone in the UK were to eat just one more plant-based meal a week than they currently do, then this would be equivalent to taking 16m cars off the road, thereby reducing the country’s carbon emissions by over 8%. That’s a pretty good incentive for cutting down on meat consumption. An equally compelling one […]

Learn more

Get The Updates

Separated they live in Bookmarks right at the coast of the famous Semantics, large language ocean Separated they live in Bookmarks right


Sign up to our monthly email newsletter for the latest fund updates, webcasts and insights.